Skin Care Routine For Your 30s – Tips To Hydrate And Rejuvenate

It seems that every time you start to understand your skin on a deeper level, things change. And the transition from twenty to thirty is no exception! You may have noticed that your skin looks more tired than before, or perhaps you feel more sensitive and dry. Do you want your complexion to have visible luminosity and hydration? At thirty, you are not alone.

There is a lot going on with your skin in this decade, so creating a skincare routine for this stage of your life is very important. What worked before may not be working as effectively, or at all, so it’s time to switch things up and look for ingredients that nourish your skin while protecting it against environmental pollutants and free radicals.

What happens to your skin at age 30

Where do we start? This is a transition period in terms of your complexion. The skin problems she dealt with when she was in her twenties may or may not be a problem now, but new ones are emerging. Some telltale signs that your skin has reached 30 include more prominent signs of aging: fine lines, an overall dull or dehydrated complexion, loss of collagen and volume in certain areas of the face, and skin that doesn’t bounce back like it once did.

Another factor to consider is that what happened in the last ten years begins to reveal itself in this decade of life, in other words: what happens in the twenties does not stay in the twenties. Too many days in the sun without sunscreen? Sun spots and hyperpigmentation begin to show. Didn’t use skin care products with antioxidants? Signs of skin damage caused by free radicals start to show up in the form of fine lines and dry skin.

And if that wasn’t enough to think about, hormones could still be causing skin problems, even well into your decade! Fluctuating levels, combined with daily stress, the environment, and a less-than-optimal diet, could show up on your skin in the form of breakouts and even cystic acne (sadly, this isn’t just a teen problem).

“You may start to notice that your skin looks more tired, less radiant, and may become drier and more sensitive,” explains the Eminence Organics product support team. To counteract these common signs of aging, the best skincare routine for this age group includes products that exfoliate, hydrate, and stimulate cell renewal.

Let’s dive into some of the most common issues you’ll want to address in a skincare routine:

The signs of aging become more prominent

While you may have noticed fine lines, dehydration, or hyperpigmentation in your twenties, this is the decade when they become even more noticeable in areas like your forehead, eyes, and mouth.

Collagen, elastin and estrogen production begin to decline

As your body ages, the production of collagen and elastin (responsible for your skin’s suppleness and elasticity) slows down, leaving you feeling less firm. The decline in collagen production begins in your mid to late twenties, so in your thirties you’ll want to address it. Also, a slowdown in estrogen can cause a change in the fullness of the face, especially around the jawline and cheekbones.

Dullness and dryness become noticeable

The arrival of your thirties also comes with a slowdown in cell renewal cycles, which means that dead skin cells are left behind (literally) and cause an overall dull or dry complexion. Dry skin also makes it difficult for skin care products to penetrate deeper into cells, limiting the effectiveness of nourishing ingredients.

The best skin regimen for this stage includes the essentials (cleanser, moisturizer, and sunscreen) as well as additional skin care products that help address the most prominent signs of aging.

The best skincare routine for your 30s

Want to create an effective, revitalizing routine that addresses common concerns while promoting healthy, radiant skin? Here are the essentials:

Cleanser: Look for a versatile cleanser, like our Mangosteen Daily Rejuvenating Cleanser, which removes build-up and makeup from skin while gently exfoliating. According to our client, vicky, who has a bottle in the shower and another on the counter: “This is the best cleaner. It smells amazing and cleanses your face, removing all makeup, impurities and gently exfoliates! I use it day and night.”

Toner and Essence: After cleansing, use a toner to brighten and hydrate dull skin. Double up with a light scent to add moisture. Stone Crop Hydrating Mist and Purifying Birch Water Essence are great options for those in their thirties.

Exfoliation: Give your exfoliation routine an extra lift or polish. Our Turmeric Energizing Treatment, Radish Seed Refining Peel and Strawberry Rhubarb Dermafoliant are treatments designed to gently remove dead skin and stimulate cell renewal.

Mask and Treatment: For areas that need the most attention, use natural retinol alternatives like our Bamboo Firming Fluid to combat the first signs of aging, including fine lines and wrinkles. And add a skin-enhancing serum or mask to your routine. Citrus & Kale Potent C+E Serum protects against free radicals and oxidation. Vitamin C is a great option, as is something with soothing main ingredients, like our Stone Crop Masque.

Moisturizing: Always hydrate with products that contain deeply nourishing emollients and hyaluronic acid. An eye cream is also recommended to firm and tighten increasingly prominent fine lines. Try the Neroli Age Corrective Eye Serum or the Wild Plum Eye Cream.

Sunscreen: essential, always! Protect skin from further sun damage by using a topical sunscreen or moisturizer with SPF. Our Lilikoi Daily Defense Moistuizer SPF 40 is an infallible option.

Additional steps to follow

Skin care often starts on the inside. Be sure to drink the recommended 8-10 glasses of water a day to help hydrate your skin from within. Protective antioxidants through a healthy diet (think green tea and vitamin C-rich fruits and vegetables) are another valuable addition to your regular intake. You can also keep your skin healthy by minimizing stress through positive mental health and even getting regular exercise!

Visit an Eminence Organics spa partner to learn more about your skin, as well as the best skin care routine for your age group.

Aren’t you 30 years old? Find skin care information for your age group:

This article was originally written in December 2019.